Brand photos are a non-negotiable. Your audience wants to see the products and services you offer in order to relate to your business and learn about your products and services. But not all photographs are created equal. Read on to discover 8 tips, tools, and tricks to improve your “Iphoneography” and ensure your audience is swooning over the images you have to share.
Use Portrait Mode
Truly one of the best advancements in Iphone photography ever. Portrait mode mimics a professional lens with a shallow depth of field. This means the subject is in crystal clear focus and the background is blurred out or contains those pretty little blurred circles, called bokeh, which adds a dreamy effect to your images. If you’re taking pictures of people this is definitely the way to go! Alternatively, if your photograph has one main subject and you want the background to be out of focus, this is a great feature to take advantage of.
Embrace the Rule of Thirds
The rule of thirds is a very simple principle to apply to your photographs to create a more engaging composition. Put simply the rule of thirds says if you were to draw an imaginary grid over your image, (two horizontal and two vertical lines, like a tic-tac-toe board) the most compelling area to place your subject is at or near the four intersection points. This is a great principle to incorporate to get some variety in your shooting style and create images where the subject and background are both engaging. Check out this super helpful Youtube Video to see the Rule of Thirds in action.
The App store has so many free or inexpensive apps that can take your photography to a whole new level. Lightroom Mobile & Afterlight are two of my personal faves. Lightroom Mobile allows you make all major adjustments to your photo, apply presets, and upload right to your instagram or save to your camera roll. Afterlight has the best built-in filters that I have seen from a photography app. It allows you to add and adjust filters and apply borders to your images among other editing features.
Eliminate Background Clutter
This one might seem like common sense, but it’s worth sharing because of how many clutter-ridden images we see floating around the interwebs. The random person in the background or the bag of half eaten chips on your table do not belong in your image and are oh-so distracting. Taking away the distracting elements in the background makes your images more professional (and much easier on the eyes). The background clutter is distracting to your audience. Eliminate it entirely and take the picture again. It will improve it tremendously...promise!
Use Mobile Presets
Investing in presets is a great way to ensure that your images look cohesive together. Presets also make editing much quicker, allowing you to edit an image in one click (and then making any additional tweaks that are specific to your image). There are presets made specifically for Lightroom Mobile, which is great if you want to take and edit your photos on the same device...no desktop necessary!
Use the Hidden Shutter
Did you know that if you click the “volume up” button on an iphone while your camera app is open, it acts as a second hidden shutter? This can be helpful for stabilizing your hand and is often more comfortable than trying to hold your camera and click the shutter within the camera app itself. Give it a try. I personally love this hidden, helpful feature.
Experiment with Different Angles
Non-photographers are prone to taking images head-on. Try positioning your camera below or above your subject, experiment with positioning and angles. Take more than one picture of what you want to share from different vantage points. Then scroll through the images and choose the most flattering angle and position. You’d be amazed how different angles can transform an image entirely.
Avoid Digital Zoom
Digital Zoom is built into the iphone camera app and should truly be avoided. Digital zoom, unlike optical zoom, causes your images to be grainy and less focused because it crops a portion of the image and enlarges the remaining piece back to the original size. Optical zoom, on the contrary, is an advantage of typical cameras with a zoom lens and enlarges the details while retaining image quality and detail. If the camera has a lens that is actually getting longer, optical zoom is likely at play. Digital zoom doesn’t rely on lenses that extend, and that’s why it’ll affect the quality of your images.
There you have it, friends! Eight tips, tools, and tricks for DIYing your brand photos on an Iphone. Want to learn about WHY brand photography is so important? Click here to read the article.