My #1 Favorite Tool for Creating Brand Color Palettes


You probably already know color is a huge part of brand identity. So huge in fact, that a signature color can increase brand recognition by 80%. Yes, you read that right.


Ultra-successful brands rely on this principle all the time.


When I say Coca Cola, Target, and Chick-fil-a what color comes to mind? Red.

How about Walmart, Mobil, Facebook? You guessed it...blue!


Our brains are wired to remember colors. A good brand strategy recognizes this and incorporates colors intentionally and consistency in order to increase brand recognition and awareness.


Now that I've got you on board the color palette wagon, you're probably wondering how the heck you're supposed to go about creating one if you don't have an Allstar branding and marketing team like big players Target or Cocoa Cola.


No worries, friend. Because thanks to the incredible people over at Coolors.Co creating palettes that reflect your brand's values, mission, and style has truly never been a more seamless experience.


Why I love Coolors


  1. You can explore pre-made palettes or create your own from scratch.

  2. You can export color codes seamlessly for consistent use (HEX, RGB, CMYK, etc.)

  3. You can upload images and use a dropper tool to find the colors used.

  4. The act of hitting the space bar to randomly generate colors and locking colors you like in place is a super fun, interactive way to create palettes.

  5. Export features are top notch. All color systems, gradients, etc. included in easy-to-read exportable PDF documents.

  6. IT IS 100% FREE. Totally kick ass, I know.


New Features


Coolors just stepped up their game tenfold. Check out alllll the amazing updates they made:

  • Their site now gives you the ability to create palettes with more or less than the 5 shade default (hello, flexibility!)

  • Stepped up their gradient features, so you can see shades all along the color spectrum.

  • Now is accompanied by a mobile app, available in both IOS and Android for color palette creating on-the-go.

  • A new collage maker feature that allows you to upload photographs to accompany your palettes.

  • An adobe extension (which I am THRILLED for...but apparently there are still a few kinks that need to be worked out...more on this soon!)

  • You can now make hue, saturation, and brightness changes to the entire palette, instead of having to toggle with the individual shades.


Pro Tips


  1. Experimentation is key.

Okay full disclosure, this one might just be a "me" problem. But I find myself getting so dang excited creating these palettes, that sometimes I start creating new ones without saving the one I'm working on. Because there is only one generator, I find this pretty easy to do. Just keep an eye out for this.

  1. Don't forget to save.

Like with most things in art, experimenting is key. One of the things I love most about Coolors is its robust generator. Click your space bar to randomly generate colors and then tap the lock button to save colors to your palette. No more "ARTIST BLOCK" staring at a blank canvas. Just get to clicking!


3. Take advantage of all the export options.


You can export your color palette in a variety of ways in Coolors. Exporting it as a PDF generates a complete color report with color codes translated into all major color systems (such as HEX, CMYK, and RGB). This is helpful because you'll want to make sure you are using the same exact color codes throughout your branding. (For example instead of light blue your brand color becomes #AOAFAB).


I used Coolors to create hundreds of custom color palettes for countless clients and it has made the process incredible fun and efficient each and every time.


Click here to try ---> COOLORS.CO





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Trio is a remote brand strategy agency specializing in design, photography, and copy for small businesses. 

Boston, MA & virtual

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