Whether it's your first time launching your digital course or you're a seasoned expert, branding your course in a way that is authentic and original will be integral to its success. Stellar branding will grab the attention of your ideal buyer, set you apart from your competition, and make your course more memorable (hello, brand recognition!).
Keep the following list in mind when it comes time to create a brand identity for your course.
After all, it would suck for something you worked so hard on to fall flat because of last minute or lackluster visuals.
1. Define Your Ideal Student's Style
The branding of your online course should appeal to your ideal buyer not just in content, but also in style. The content of your course will dictate who your ideal buyer is. Designing with this ideal shopper in mind ensures that you are creating something in a style that resonates with them. An online course for hairdressers is going to have a vastly different audience than a course that teaches you how to start a homestead. The design of your course should reflect this.
Ask yourself who your ideal buyer is in terms of personality, style, and interests. How does who they are overlap with the course you have created? How can you create visuals that make them want to learn more and purchase from you and no one else in your industry?
2. Conduct a Course Competitor Brand Analysis
The internet is a vast place and there is probably someone teaching on the same (or a very similar) topic to yours. Don't let this discourage you! If anything, this is a good thing because it indicates that there is a market for your offer. Plus, with branding that differentiates, it won't matter that others are trying to sell something similar.
You can use this to your advantage by analyzing your competitor's branding. The goal here is to be different while still being industry relevant. Do they consistently use the same colors, fonts, and logos throughout their modules? Who is their ideal buyer and did they create visuals to target them specifically? How are you different? Your answer to these questions will aid you in achieving a well-rounded view of your industry and will set the foundation for a successful, strategic brand moving forward.
3. Prioritize Visual Consistency
Visual consistency is so, so important when it comes to strategic business branding, and courses are no exception! Creating visual consistency amongst all consumer touch points within your course (webinar slides, module covers, PDF downloads) positions you as a reliable expert with all the answers. The goal is for a student to be able to look at any piece of collateral and be able to tell what course it is without additional context. This is achieved by regularly using the same color palette, typography system, and logo suite throughout your graphics and collateral.